The Marketing Manchester team are kicking-off 2025 with the launch of Greater Manchester’s new Strategy for the Visitor Economy – providing a roadmap for the sector for the next five years. You and your clients and partners can hear more about the plan for 2025-2030 by signing up to join the launch event next week on 29th January here.
A strong year for culture
2025 is shaping up to be another strong year for culture with the return of Manchester International Festival in July at its new home, Aviva Studios; and the celebration of various milestones including Lowry’s 25th anniversary, and ten years of both HOME and The Whitworth. It’s also a great year for the Science and Industry Museum, with the reopening of the much-loved Power Hall - Read more.
International activities
Manchester will be the first English guest city at Barcelona’s incredible La Merce Festival; and the team' attentions will also turn to Japan to support EXPO 2025 in Osaka over summer, alongside having the honour of hosting the 50th Japan Week in Manchester in September.
And who could forget the international draw and appeal of the ‘supersonic’ brothers, Oasis; bringing five sold-out shows to Heaton Park for their reunion tour in the summer – Marketing Manchester be capitalising on this to continue our Unmissable Music campaign, showcasing the region’s musical prowess and making the most of all the global attention that will undoubtably follow the shows.
A prolific filming location
They're also pleased to be supporting VisitBritain’s new global campaign Starring Great Britain in 2025, promoting film and TV tourism to Greater Manchester. The region has got plenty to shout about in this area and a new film and TV walking trail map has recently launched to showcase prolific filming locations that visitors must experience in person.
The UK’s growth opportunity
Across Marketing Manchester and MIDAS’s joint investment portfolio, they'll be making a case of GM as the UK’s growth opportunity at MIPIM and UKREiiF, showcasing major projects including the exciting Old Trafford regeneration, and highlighting what’s happening in places like Oldham, Stockport, Wigan, and Bolton. They'll also be returning to SXSW, championing our thriving digital, creative, tech ecosystem alongside some more brilliant emerging music talent.
It’s going to be another exceptional year for the Greater Manchester region, and the Marketing Manchester team are looking forward to working across multiple partnerships to make the most of it.