No matter whether it’s a myth, misconception or excuse, we're encouraging businesses not to let it define the last quarter of 2024.
Our GM Business Growth Hub team have launched their latest phase of their ongoing awareness campaign, designed to highlight the benefits of the Hub's support.
This phase is anchored around myth busting and challenging expectations around the Hub's services and access to their support – and promoting the benefits they can provide.
All the supporting materials for the campaign promote the key message that the Hub is here to unlock potential in businesses that want to achieve more – they provide support with funding, innovation, people, sales and sustainability at absolutely no cost as we’re funded by the UK Government.
They understand that businesses are the 'beating heart' of Greater Manchester’s economy and the team are ready to work with them to overcome any challenge and reach their milestones together.
About this latest phase of the campaign, Jo Li, Head of Marketing – Business Service (BGH), told us:
"Inspired by the invaluable expertise of our advisors, our campaign is designed to break down barriers and address the common concerns potential clients face when seeking business support.
By using a multi-channel approach with direct, engaging, and advisor-led content, we're building trust as well as driving meaningful engagement and, ultimately, conversions. With the campaign strapline: 'Together, we can achieve more', this sentiment not only defines how we support our clients but also the importance of collaborative efforts among the company's stakeholders, whose contributions are key to making a positive difference.
This campaign perfectly aligns with our broader goal of providing tailored solutions that resonate with clients, fostering stronger partnerships and long-term success."
Here are some of the myths the campaign is trying to break...
Over 75% of businesses the Hub works with are now more productive. They are proud to be one of the UK's top business support services, funded by the UK Government. Their expert advisors will guide businesses every step of the way and help them unlock new potential and drive growth.
The Hub's advisors can make their clients' lives easier through their tailored support services and specialist expertise, which can help businesses to raise investment, upskill their workforce and sell to new markets.
The Hub exists to support successful businesses of all sizes and sectors. All it takes is an open mind and ambition! With their tailored services and partnerships across local, national, and international levels, they're here to help businesses thrive.
Time waits for no one, but the Hub's business support works on businesses' schedules, helping them grow from the inside out. We're encouraging them that there's no better time to start than now to unlock their business' full potential.
The Hub's passionate about helping businesses succeed, that's it's purpose. No matter their size or sector, if they're open-minded and ambitious, they've got tailored support just for them – from local to international partnerships, Greater Manchester’s best resources are here to help you thrive.
If a business is too busy to improve themselves, that's a sign they need the Hub's support! By investing a little time with them, they can start saving time and money immediately. The most successful people are always seeking ways to grow.
The Hub's support not only gets businesses' investment ready, but will help them make the most of what they've already got! Whether they're looking to secure funding or maximise their current resources, the Hub's there to guide them every step of the way.
For more information about this latest BGH campaign, you can visit their website here.